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From our Philadelphia area headquarters, Kelly Music Research operates a
"paperless" and "tapeless" digital audio call center. Our data processing capabilities are unparalleled ensuring that you receive data that is accurate, cost-efficient, on-time and immediately actionable.
Local Call Out
Custom Local Callout
Customized to each client’s budget and target audience specifications, traditional telephone call-out keeps stations connected with listeners’ ever-changing appetite for songs on the station playlist.
Kelly Music Research works closely with each station to design a custom Local Call Out program that mirrors your programming objectives to achieve higher ratings. There are no
"boiler-plate" solutions. Based on your needs, your screening criteria may include demographic age and gender targets, station and/or format P-1 criteria, hot zip code geography and many other factors that provide a custom solution within your budget.
Once your call-out program is designed, you tell us what songs to test and we do the rest. We maintain an extensive digital music library and there is no extra charge for hooks. Our call center is completely computerized and digital – no tapes, no paper, no old-fashioned telephones. Kelly Music Research executes your call out, tabulates your results and delivers your data on time in actionable reports.
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20-20 Callout
Kelly Music Research’s 20-20 Callout program is our most economical approach to traditional Current and Recurrent Local Callout. Keeping the screening criteria broad (20 year age range) we deliver 20 reports per year. You choose the age range and the hooks to test. Screening includes your Format P1’s in your station’s hottest zip codes.
The 20-20 program utilizes a three week rolling average system that is continually updated with each wave of callout. The target total sample for each 3 test average is 90 completed interviews. All songs are tested for Familiarity, Appeal and Burn. With each completed survey, you receive a one-page report showing Mean, Familiarity and Burn scores for each song tested and a 3 week trend.
If a complete Custom Local Callout program is not in the budget, our 20-20 Callout program can give you enough data to keep you connected to your most valuable listeners.
Click for more 20/20 Callout details
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Library Tests
Library Callout
While traditional Call-Out has typically been used for testing currents and recurrents, some stations prefer Call-Out over Auditorium style testing to research library titles. Testing 35 titles at a time on a bi-weekly schedule gives stations the flexibility to test library songs in heavier rotation categories more than once a year. Often this approach is less expensive than Auditorium Testing too.
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Living Room Music Test®
Complete studies of 500 songs or more measure up-to-date Appeal, Familiarity and Burn for every song in the library. This CD audio “mail-out” methodology targets Arbitron participants, surveys a wider geographic area and is typically less expensive than Auditorium style surveys conducted in a specific market location. Kelly Music Research developed and patented the Living Room Music Test in 1995 and has used it successfully in every major music format.
In Living Room Music Tests, control measures ensure that the person recruited is the one whose opinions are used. For example, when a screened respondent qualifies and agrees to participate, extra surveys are mailed to the household for anyone else in the home who might like to express their opinions about the hooks on the CD. However, only surveys returned from the qualified screened respondents are tabulated in the final results.
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Internet Surveys
DSD - Digital Survey Delivery
Reduces the time and cost required to conduct a full library music test. Utilizing high speed Internet connections to administer music tests can be more inclusive and more cost-efficient. Listeners receive an e-mail with a link to the survey and at their convenience, they listen to hooks and complete the survey on-line. Survey data can be monitored in real time through a secure client website while the survey is in the field.
Similar to call-out research, the sample panel can be recruited randomly with phone calls to hot zips in the marketplace. Random Cell Phone number dialing is also included. This random call-out recruiting approach ensures the test sample includes passive listeners who may never visit a station website but can impact ratings. Listeners called are invited to participate in a music survey and they provide their e-mail address. Based on the station's custom screening and demographic requirements, qualified listeners are e-mailed a link to the survey where they listen to the hooks and complete the survey on their computer. Listeners can complete the survey in one sitting or in multipl e sessions. Listeners who complete the survey by the deadline receive a cash or gift card incentive.
As a lower cost option, a station may choose to use our DSD testing tool without random recruiting by using a station’s own "Loyal Listener" e-mail data base. Often, radio station owned e-mail databases include disproportionate numbers of active listeners, contest players, hyper P1's, competitors, clients, etc. The results from a survey with an existing station database may differ significantly from a randomly recruited sample. The cost is typically about $5,000 less to use a station provided e-mail list.
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Report Delivery
Research reports are delivered via e-mail and laid out the way you like to see them. You may choose to receive Excel spreadsheets, PDF files, or we can load your data into third party software, such as The Analyst® if you wish.
Data in your reports can be expressed in a way that makes implementation easiest for you. You may choose to display Mean, Burn, Familiar, Unfamiliar, Total Positive, Extreme Positive, Total Negative, Extreme Negative, Grades, Z Scores, or some other score that you prefer.
Report breakouts can include specific sub-groups within your research sample. Age groups, gender, station P1’s, format P1’s, trends, etc. can be broken out and displayed in a format that is easy for you to implement.
View Sample Reports
Custom Local Callout
20/20 Callout
Library Test
Cash/Barter Option
Kelly Music Research has offered its services to Radio on a barter basis since 2002. In a difficult cash economy, our barter option can be the difference between retaining or losing vital research data. We work closely with our clients to develop a barter or cash/barter mix that will optimize the value of unsold inventory and give you the data you need.
Our barter arrangement is with a large national rep firm who sells to large national advertisers such as Geico, McDonalds, and Bayer. We never compete with clients for local ad sales. Barter research programs are available in most markets for as little as 2 minutes per day.
For more information, Contact Kelly Music
Research.
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