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Living Room Music Test
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Cash & Barter
Accurate, Actionable, Affordable Research
Kelly Music Research helps radio stations build larger audiences by providing
a better understanding of listener preferences. Since 1991, Kelly has served the Radio
industry and our market research has been instrumental in ratings successes for radio
stations across the United States.
The Right Solutions
Kelly Music Research applies the most effective survey methodologies
including telephone, mail and internet to measure listener “likes” and “dislikes” and help
Radio synchronize its programming with the desires of listeners. We also provide expert
advice on the implementation of findings to assure maximum impact from every study.
Cash & Barter Options
Customized to fit your research needs and budget, Kelly Music Research offers
cash and commercial barter options. In economic times when stations are not sold out, our
barter option is an excellent way to monetize unsold commercial inventory. Barter research
programs are available in most markets for as little as 2 minutes per day.
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